According to IndieWire, Last summer, movies like "Barbie," "Oppenheimer," and "Sound of Freedom" thrived at the box office, highlighting a shift towards originality as younger audiences showed a preference for fresh content over established franchises like Marvel and Indiana Jones.
This trend extends to streaming preferences, with a Tubi survey revealing 74% of millennials and Gen Zers favor original streaming content over franchises or remakes, valuing innovation and creativity. The survey also found a strong desire for content from independent creators and a diverse range of offerings, though a significant 96% of viewers still enjoy nostalgic content. Despite some Netflix Top 10 Charts featuring licensed rather than original content, the demand for originality is clear, with 99% of households subscribing to streaming services.
The survey emphasizes the popularity of ad-supported platforms, reflecting a cost-conscious audience increasingly skeptical of rising subscription fees. Conducted among 2,503 U.S. adults, the study underscores a nuanced viewer preference for both new and familiar content.
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